![]() ![]() Since the launch, Instagram has encouraged more views by allowing creators to share previews of the IGTV content inside the Instagram feed. ![]() Instagram’s video platform turns a year old in June. The company says it will continue to evolve IGTV. Instagram suggests the change will bring more videos to the platform from creators who were reluctant to make the vertical switch, along with expanding for genres that don’t work as well in vertical, such as sports. The change also makes IGTV easier for creators already recording in traditional aspect ratios for YouTube and production companies bringing televised content to Instagram’s video platform, who previously had to figure out how, exactly, to crop the video to vertical. Portrait orientation may waste less space with a single person on the screen, but horizontal leaves more room for more types of content. It enabled creativity to flourish and engagement to rise - and we believe the same will happen again with IGTV.” “In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. “We realize this is an evolution from where IGTV started - we believe it’s the right change for viewers and creators,” Instagram said. Instagram may finally let influencers make money off their IGTV videos Why Instagram’s dreaded Shopping tab is a big win for small businesses And as we reframe our collective parameters, I’m going to embrace IGTV and reimagine my world as one that’s narrower while I turn my 393 followers onto fresh perspectives and horizons.Instagram just killed the IGTV app - now it’s up to TikTok So, while maybe we’re still a way away from watching The Godfather in portrait mode, we can take a renewed interest in the portrait aesthetic of the videos disproportionately featured on WorldStarHipHop. Side note, Snapchat made vertical videos cool a few years ago but no one seemed to really care all that much until Facebook-backed Instagram did the same. I still find myself nodding in ignorant agreement during planning meetings when I hear social media planners discuss geo-filters and pretend to get excited when I’m told that Snapchat’s pricing structure, despite declining uptake, still makes it a worthwhile and affordable piece of media spend. I refuse to be left out in the cold as I was with Snapchat. I was vertical before vertical was all the rage. I’m now digging through my deleted files, sifting over all the vacation videos featuring my thumb and the unintentionally Lomographic scenes of my Jack Russell or my children or my wife to retrieve any vertically formatted videos in the hopes of unearthing a few gems that I’ll be able to share on throwback Thursdays as a way to demonstrate a long-time affinity for this up and coming trend. Brilliantly, rather than compete with YouTube, they’ve literally turned the industry on its side by embracing a medium that YouTube simply doesn’t support well, which is vertically formatted videos. ![]() I genuinely believe that the folks over at Instagram are onto something. There’s probably a psychology to all this, one that addresses our shorter attention spans and how focusing attention on a vertically aligned piece of content to discard the peripheral distractions gives greater impact to whatever is being shown, or how the hand-held, smaller screen behaviour patterns are more in line with content consumption rather than the bygone UX era of websites, but I’m not going to ruin the fun of a good beach-stroll video. When hedonism and the pursuit of the selfie was all that mattered. When all we had to do was live in the narrow moment of the now. Back when we didn’t need to focus on the bigger picture. And with it, Instagram is telling us to put away our landscape all-business mindset and re-embrace the portrait days of yore. We used to disparage video shot in portrait mode and any serious travel blogger worth their weight in sea salt would naturally pose in landscape to capture the full effect of the sunset/cliffs/beach that you wish you were at also.Įnter IGTV. Portrait-formatted school day photos, bubbly birthday cards and comic sections give way to the landscape seriousness of spreadsheets, unfolded novels and Francis Ford Coppola’s The Godfather. As we grow up, our world seems to shift from portrait to landscape mode.
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